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The Seattle Sketcher

An illustrated journal of life in the Puget Sound region by Times artist Gabriel Campanario.

February 14, 2014 at 4:30 PM

Zara brings Spanish flair for fashion to Seattle

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So much for the socks-with-sandals stereotype. Turns out some Seattleites do care about wearing stylish clothes, especially if they can find them at a good price.

I saw many fashion-hungry locals in Westlake Center on Thursday when Washington’s first Zara store opened. They cheered when doors opened at 10 a.m. Within minutes, lines formed at fitting rooms and cash registers.

“I’ve been Googling them for months!” Heidi Herzog said as she showed me a cool, $15 tee with floral prints that she purchased for her 8-year-old daughter. The clothes are trendy and affordable, and Zara displays complete outfits so you know what pants go well with what shirt, she said.

A customer from Bellevue expressed relief that she won’t have to travel to Vancouver, B.C., anymore to find a Zara store.

The Spain-based chain, which started in 1975, brings back memories. I used to shop at the Barcelona Zara in my late teens and early 20s — when I cared about wearing fashionable shoes and jackets. Now that Zara is in Seattle, it may be time to reconnect with my old, stylish Spanish self.

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