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Sounders FC

Daily coverage of Seattle Sounders FC, MLS and world soccer.

July 6, 2009 at 4:30 PM

MLS unveils new MLS Cup 2009 logo

Here it is:
mlscup09.jpg
New Logo Reflects Philip F. Anschutz Championship Trophy
NEW YORK (July 6, 2009) – Major League Soccer today unveiled the official logo for MLS Cup 2009, the League’s 14th championship game. The marquee matchup will take place on Sunday, November 22 at 5:30 p.m. on the Xbox Pitch at Qwest Field, the home of Seattle Sounders FC. The game will be televised live on ESPN.
Created in-house by the MLS Creative Services Department, the new logo marks a turning point in the branding of MLS Cup. Past MLS Cup logos integrated strong visual and architectural elements of each host city while the new logo highlights the Philip F. Anschutz Trophy through a simple and elegant glyph of the trophy. This glyph will remain a consistent element in the MLS Cup logo for years to come. In the new design, the host city — Seattle for the 2009 edition — is symbolized by a specific typeface and color accents in the handles of the trophy.
The Philip F. Anschutz Trophy was created by Tiffany and Co. and introduced in October 2008. The Columbus Crew were the first MLS Cup-winners to lift the new trophy and the battle to be crowned champion this year at MLS Cup 2009 in Seattle is intensifying as the 2009 MLS Cup Playoffs approach.
Qwest Field will become the eighth venue to host MLS Cup. Tickets to the game are included in Seattle Sounders FC season ticket packages, and are also available by calling 877-MLS-GOAL or visiting www.soundersfc.com. With the Sounders setting MLS attendance records, soccer fans in the Pacific Northwest will make the Emerald City an ideal venue for Major League Soccer’s championship match.

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