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March 13, 2012 at 12:48 PM

Sounders FC’s latest amusing ad campaign: “Are You Sounders Ready?”

sounders ready.jpgWe all remember the Date a Sounder ads, but a new year has brought us another fun marketing campaign.

Sounders FC, in a partnership with the Wexley School for Girls, a Seattle-based ad agency, wants to make sure fans are “Sounders Ready.”

As such, you’ll see cheeky little tips to help fans prepare for the upcoming season. You might have seen some of these already, but the campaign will feature these on billboards, bus boards, radio spots and the Facebook page, which is your online stop for all the charts, graphics and video clips.

Participating players include Brad Evans, Roger Levesque, Steve Zakuani and Jeff Parke.

In conjunction with the new campaign, there will be “Sounders Ready” viewing parties for Wednesday’s CCL road leg at 18 local restaurants and bars that you can find on the Facebook page. Broadcaster Ross Fletcher will be at the Market Arms Pub in Ballard, hosting fan Q&As from 4:30-5 p.m. and during halftime.

Lastly, keep a look out for a huge Sounders FC scarf flying over Seattle and Bellevue on Wednesday and Saturday from 12:30-3:30 p.m. (weather permitting).

* * *

What do you think of the new campaign?

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