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June 21, 2012 at 10:13 AM

Sounders FC’s latest offbeat ad campaign features a game show: “The Full 90”

The Sounders and Wexley School for Girls ad agency have combined for another fun campaign called “The Full 90.”

It involves a game show, with broadcaster Ross Fletcher as the host and the players as contestants. The campaign includes TV and radio spots, billboards, bus boards and social media, so keep a look out. There are opportunities to win Sounders FC merchandise, tickets and autographed items on the website.

You might remember previous ad campaigns such as “Date a Sounder” and “Are you Sounders Ready?”

“Similar to previous campaigns, the spots are fun, interactive and player-centric,” said Chuck Arnold, Sounders FC vice president of sales and marketing, in a news release. “The game show theme provides an opportunity to showcase the player’s personalities and the roles they play on the field.”

From a Wexley news release: The game show concept is artfully tailored to fit the various advertising elements of the campaign. An elaborate set was constructed for TV spots that reflect classic game shows. Featuring impressive game action clips as video questions, three contestants — Seattle Sounders players — playfully compete to answer first, while another spot humorously shows off the telepathic connection between defender and goalkeeper. The team at Wexley strategically designed the TV set to be portable so fans will be able to participate as contestants on the game show at various events in the community.

“Seattle Sounders FC has been a fantastic client to work with,” says Ian Cohen, executive creative director of Wexley School For Girls, in the release. “The creative freedom and flexibility they gave us enabled us to develop engaging ads that feature a number of Sounders players in a fun way.”

Here are the rest of the videos:

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