Follow us:

Sounders FC

Daily coverage of Seattle Sounders FC, MLS and world soccer.

August 15, 2012 at 6:59 PM

Sounders FC exploring options for jersey sponsorship after Xbox deal expires

Seattle Sounders FC Logo.jpgSounders FC announced Wednesday that it has hired CAA Sports, an entertainment and sports agency, to help the explore jersey sponsorships opportunities once the team’s partnership with Xbox expires after next season.

The new deal would start in 2014.

Much of the rest of the team’s press release mentioned figures that would be relevant in a negotiation with a new sponsor. Here are some highlights:

* * *

— Sounders FC’s television ratings are tops in MLS, and would rank in the top third in the NHL and top half in the NBA, according to CAA.

— Seattle’s average attendance of 41,480 would rank fourth in Italy’s Serie A, fifth in Spain’s La Liga, sixth in the English Premier League and 13th in the German Bundesliga. The attendance would rank third in MLB and tops in the NHL and NBA. The team is on pace to draw more than 700,000 fans in MLS games this season after 654,431 last year.

— The Sounders have had the second-best MLS record since joining the league in 2009 at 54-29-33 record and were the only expansion team in league history to make the playoffs in its first three seasons.

— Seattle leads MLS in merchandise sales and SoundersFC.com gets the most traffic of team websites leaguewide.

— Finally, and just for context, CAA is a major agency with clients that include FC Barcelona, Chelsea FC, Yankee Stadium, Madison Square Garden. CAA also operates the Herbalife World Football Challenge.

COMMENTS

No personal attacks or insults, no hate speech, no profanity. Please keep the conversation civil and help us moderate this thread by reporting any abuse. See our Commenting FAQ.



The opinions expressed in reader comments are those of the author only, and do not reflect the opinions of The Seattle Times.


The Seattle Times

The door is closed, but it's not locked.

Take a minute to subscribe and continue to enjoy The Seattle Times for as little as 99 cents a week.

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Subscriber login ►
The Seattle Times

To keep reading, you need a subscription upgrade.

We hope you have enjoyed your complimentary access. For unlimited seattletimes.com access, please upgrade your digital subscription.

Call customer service at 1.800.542.0820 for assistance with your upgrade or questions about your subscriber status.

The Seattle Times

To keep reading, you need a subscription.

We hope you have enjoyed your complimentary access. Subscribe now for unlimited access!

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Activate Subscriber Account ►