First, it was HBO. Now it’s Bloomberg TV’s turn to profile Sounders FC’s success as a brand and a business.
The feature on a show called “C-Suite” will air at 6:30 and 9:30 Tuesday night. That’s channel 128 on Comcast or 646 for high definition. Bloomberg TV also streams live online from its website here.
Here is a preview from the show:
Tonight on “C-Suite,” host Jeffrey Hayzlett travels to Seattle, Washington home to some of the biggest brands in business — Microsoft, Boeing and Starbucks. But Hayzlett is interested in one of the city’s newest additions — The Seattle Sounders, a team that only joined Major League Soccer four years ago. The Sounders fill 45,000 seats every home game. That’s double the attendance of the next best MLS team. How do they do it? Majority owner and Hollywood executive Joe Roth says the answer lies in the hands of their fans. “C-Suite with Jeffrey Hayzlett” airs tonight on Bloomberg Television at 9:30pm Eastern and Pacific.