Nielsen released its Year in Sports Media Report for 2013 last week, and it has been the rounds across MLS social media recently (at least from what I’ve seen).
Here are a few highlights from the report that you can download here:
— Nielsen ranked its Top 5 local MLS fan bases according to a percentage of the market that has attended, watched or listed to its team’s game the past 12 months. The Sounders, as you might expect, was No. 1 at 21 percent (Sporting Kansas City was No. 2 at 18 percent).
— The league’s television ratings in the playoffs were up 9 percent from 2012.
— The MLS television audience skews young (40 percent under 34 years old) and Hispanic (34 percent). About one third are female.
— MLS fans are more active than the average American on social networking, with 28 percent spending at least three hours per day on the sites.