LP, ‘Forever For Now’ (Warner Bros)
Somewhere, probably, you’ve already heard LP’s music. “Into the Wild,” from her new “Forever For Now,” has been on a Citibank ad already, and LP (born Laura Pergolizzi) has also penned songs for Rihanna and Christina Aguilera.
On her impressive major label debut, LP creates anthem-like pop, often using old-timey Americana instrumentation. Many songs have whistling, and some have ukulele, part of the reason LP earned an endorsement deal from the guitar manufacturer, Martin, their first for a female player.
“One Last Mistake” lyrically could work on country radio, but it is sung as if by a pop chanteuse. “Savannah” heads to the opposite extreme, with a pop ambition that screams for Top 40 airplay, which producer Rob Cavallo excels at.
Still, the album’s best moments are the quietest, like the eerie whistle on the title track. LP took her stage name from the abbreviation for “long playing” record, but in a download age — when there’s no shame in having a song on a commercial — she manages to successful straddle genres, and eras. This album, and that ability to adapt, suggests a long playing career ahead for LP.