Barsuk co-founders Josh Rosenfeld, left, and Christopher Possanza. (Alan Berner / The Seattle Times)
“We’re not a household name, absolutely not,” says Barsuk Records co-founder Josh Rosenfeld, sitting in the woody, light-suffused conference room of the label’s Interbay offices. “We’re not a household name in the neighborhood I live in.”
That smart aleck tag is typical of Rosenfeld’s capricious self-deprecation, a signal of modesty but also pride in having kept afloat for 15 years a Seattle indie rock label named after a dog — a milestone the label celebrates this week with five nights of concerts.
Indeed, though Barsuk has delivered nearly 150 releases since 1998, among them Death Cab For Cutie’s 750,000-selling “Transatlanticism,” Barsuk has always operated in the shadow of its grungier big brother, Sub Pop.