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A blog for Seattle music lovers of all stripes, from hip-hop and indie rock to jazz and world music.

Topic: “Crank That”

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August 7, 2014 at 12:24 PM

Q & A with Soulja Boy, who makes first Seattle appearance Friday | Concert preview

In early 2007 a 16-year-old from Atlanta named Soulja Boy Tell Em made a simplistic steel-drum snap beat on his computer, rapped over it, made up a dance to go with it, and put a video on YouTube. Months later he had a Billboard Chart-topping, multi-platinum single in “Crank That (Soulja Boy),” and a record deal with Interscope. It was one of the earliest, most widespread independent viral music videos.

It’s only been seven years, but that’s multiple music careers’ worth of time in Internet years. And with Soulja Boy’s ever-constant mixtape output, still-ubiquitous online presence, multiple business ventures, eye and ear for the current trends (at least borrowing from them), and major label connections, the 24-year-old appears to have the kind of tools and experience to become the Internet generation’s Diddy or Jay-Z. For an artist who was initially dismissed as a disposable passing fad, he appears to be here to stay.

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