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November 13, 2013 at 1:13 PM

Photo of Ephrata restaurant’s ‘help wanted’ sign fires up Net

By Dee Riggs
The Wenatchee World / (MCT)

EPHRATA — A photograph of a message that appeared briefly on a Burger King sign last summer in Ephrata is causing a stir on the Internet.

But the message — “Now Hiring Must Be Mexican” — was not authorized by management and was put up by a Burger King employee, according to Burger King Corp.

Management “took immediate actions to terminate the employee responsible,” Burger King officials said in an email to The Wenatchee World.

InfoWars.com, the site of talk-show host and conspiracy theorist Alex Jones, posted the photograph on Tuesday.

The InfoWars.com photograph linked to the same image on Yakima radio station KFFM where officials invited readers to comment on the image. Many commenters were irate, calling the message racist and attacking Burger King.

Rick Mikals, operations manager at the radio station, said Tuesday that he did not know where the image came from or who took it. He said it was posted on the radio station’s website by the station’s digital-media employee.

The station’s website this morning posted a statement from Burger King that explained the message’s brief life on the sign and noted the firing of the employee who put up and photographed the message.

Infowars.com is a site run by Jones, a Texas conspiracy theorist who claims 9/11 and other domestic terror attacks were engineered by the U.S. government. Infowars received about 20 million page views last February from 2.14 million unique visitors.

Comments | More in Business/Technology, General news | Topics: Burger King, controversy, message board

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