Type in “Richard Sherman is” on a Google search, and its autocomplete feature will finish it for you.
Here is the Super Bowl as the Internet sees it, which means anonymity in all its nastiness.
The autocomplete is based on an algorithm of what millions of others have typed in on such a search.
So take your pick about Sherman.
Among the terms for him are “an idiot . . . smart . . . annoying.”
How about Pete Carroll?
Among the most popular completions of that search term are “a jerk . . . an idiot . . .a cheat.”
The autocompletes change all the time, depending on what people are typing in, so you may not get the same results as in this post.
John Fox, the Denver coach and seemingly noncontroversial, doesn’t fare better.
His autocompletes are “a terrible coach . . . an idiot . . . a moron . . . too conservative.”
You cannot turn off the autocomplete feature. It is the collective curiosity of every teen typing in anonymity, every bored adult doing a search at the work computer.
An article in politico.com said such searches are “real-time push polls” that give you auto-generated results that offer, in turns, “melancholy and hilarity and poetry and paranoia.”
Google says that autocomplete lets you “rest your fingers” and it helps you get searches faster as we want results now in milliseconds.
But, jeesh, that anonymity does get vicious.
The Denver Broncos get off easy.
They are “overrated” but also “winning.”
The two autocompletes for the “Seattle Seahawks,” on the other hand, at one point resulted in “overrated” just like for Denver, but also “cheaters.”
The Internet thinks that everybody is pretty much overrated.
Percy Harvin is autocompleted as “overrated” and also as “a bust . . . a jerk.” The only nice autocomplete is that he is “back.”
Russell Wilson doesn’t do too badly.
He is “overrated” but also “better than Kaepernick” and “awesome.” Some also wonder, “is he black.”
The Internet wonders where Marshawn Lynch “is from” and then slams him.
He is “an idiot . . . ugly.”
Lynch does fare better when the autocomplete is asked, “Why does Marshawn Lynch . . .”
The autocomplete finishes, “wear a dark visor . . . not do interviews . . . eat Skittles.”
But at least the autocomplete recognizes the name familiarity of Marshawn Lynch.
Some, such as Earl Thomas, get zero autocompletes.
The Google search helpfully asks if you’re actually looking for country singer Earl Thomas Conley.
As for the two competing cities in the Super Bowl, we’re not particularly liked.
Seattle is “boring . . . the worst city . . . known for . . . depressing.”
Although that’s better than the top autocomplete for Denver.
“Denver is in what county.”
That’s the most interesting thing about that town?
Times researcher Gene Balk contributed to this report.
Erik Lacitis: 206-464-2237 or email@example.com. Twitter @ErikLacitis