BrandQuery, a marketing firm based in Mount Vernon, has been awarded a $150,000 contract to boost tourism in communities hit by the March 22 Highway 530 mudslide.
The contract awarded today will be financed by an allocation Gov. Jay Inslee authorized last week from the state Department of Commerce’s strategic reserve fund.
The campaign is expected to begin in early June and call attention to visitor opportunities in and around Arlington, Oso and Darrington areas.
The promotion could feature broadcast and print advertising, social media, billboards, fliers and other ways to reach potential visitors from the Seattle area, Skagit and Whatcom counties and British Columbia.
Forty-three people died in the slide, which severed Highway 530 near Oso, about midway between Arlington and Darrington.