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UW Election Eye 2012

Campaign 2012 through the eyes of UW faculty and students

Nevada GOP's fail whale: A warning to all political organizations

ON THE CAMPAIGN TRAIL — Storify is a software that enables a media-rich method of synthesizing and telling of a story. We employ it here to document and interpret key moments in the Nevada Republican Party’s decision to use — and trumpet — technologies such as Google and Twitter to digitally publicize caucus results.

But they failed to provide a crucial element: The analog infrastructure actually required to count handmarked ballots.

Consider this a cautionary tale for all political organizations, including the Republican Party in Washington state, which hosts caucuses slightly less than a month from today.

Lindsey Meeks and David Domke contributed to this story.

About the author: Corey Christiansen is a graduate student in the Master of Communication in Digital Media (MCDM) program at the UW Communication Department. Corey is an editor for Flip the Media, the MCDM blog, and works as a Social Media Manager for a marketing agency. He has contributed to several online and print publications for non-profit organizations in the past and serves as a technical resource for the team.

Phone: (206) 778-8505 | Twitter: @coreyac | Email: coreyac@uw.edu

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