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UW Election Eye 2012

Campaign 2012 through the eyes of UW faculty and students

April 11, 2012 at 11:30 AM

Texts from Hillary Tumblr and the 2012 Presidential Race

Is it possible that Hillary Clinton will be named the vice-presidential nominee on President Barack Obama’s ticket for the 2012 election? A certain Tumblr site and Clinton’s response raises the questions of her potential role on the Democratic ticket.

Texts from Hillary is a Tumblr that has gone viral over the past week. Yesterday, Clinton herself made a submission to the site and even met with the co-founders, Adam Smith and Stacy Lambe. This morning they posted that they wouldn’t be adding any new content, saying that the concept “has gone as far as it can go.”

Hillary Clinton's Submission to Texts from Hillary pokes fun at the site's founders. (Texts from Hillary/original image by Diana Walker for Time)

I think Texts from Hillary reflects a renewed popularity that she hasn’t enjoyed since the 2008 race — and one with a younger Tumblr-happy demographic that flocked to the Obama campaign at that time. Clinton’s relevancy is rising.  I’ve already noticed an uptick in Tweets and Facebook posts about her and the site in my own social media feeds.

The Secretary of State job was seen by some as a “bone” that was given to Hillary after her failed campaign against Obama, but the Tumblr does more than raise the profile and poke fun at the glamor of the position. It also speaks to the power of the post and the choices that Clinton has made as Secretary of State — such as her historic speech on International Human Rights Day in Geneva — that resonate with the younger generation. I think this sets her up well as a potential Vice Presidential candidate for Obama in his 2012 re-election campaign.

While the creation of the Tumblr itself may not have been part of the strategy for Clinton, the move to submit to the site and meet with the creators at the State Department seems a calculated one by the Clinton team.

So sup Hillz? W@ gives? U want in?

This post was produced in partnership with Flip the Media.

Comments | More in National | Topics: Barack Obama, Campaign 2012, Democrats

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