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UW Election Eye 2012

Campaign 2012 through the eyes of UW faculty and students

October 19, 2012 at 12:11 PM

Barack Obama scores social media win with #Romnesia

SEATTLE — President Barack Obama’s account popularized a new Twitter hashtag, #Romnesia, and tweeted six #Romnesia tweets in quick succession today, catching the social media world by storm and becoming a worldwide trending topic on Twitter. The first tweet came through at 12:39 p.m. EDT, calling out his presidential rival for switching positions on important topics.

The Obama campaign has been slick users of social media. Obama’s verified Twitter account has over 21 million followers. At the time of writing, this ranked as the sixth-most followers on Twitter behind Lady Gaga, Justin Bieber, Katy Perry, Rihanna, and Britney Spears and ahead of Taylor Swift.

Presidential candidates branding each other as hypocrites is nothing new. In one recent example, George W. Bush’s campaign successfully attached a “flip-flopper” moniker to Sen. John Kerry in the 2004 presidential election.

 

Comments | More in National | Topics: Barack Obama, Mitt Romney, social media #romnesia

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