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UW Election Eye 2012

Campaign 2012 through the eyes of UW faculty and students

October 24, 2012 at 6:55 AM

Two presidential ads: The 2012 choice before us

The presidential campaign is at its last sprint: two more weeks left to go.  The debates are done, the race is nearly even, and the candidates are making their final push to get out the vote and to convince those last few “undecideds” to vote for them.  What do the candidates want to tell the voters immediately after the last debate?  Below are two very recent ads that both campaigns have released in swing states.

Barack Obama is hopeful and forward-looking: give me your vote and we will continue moving the country forward.  He also wants us to look at his plan once more.

Obama: Determination

Mitt Romney is at first negative: “Most people believe we’re heading in the wrong direction.” He paints a dark image of the future  — unless we choose him.  Only he can “find a way”.

Romney: Find a Way

The challenge for Romney in convincing voters that we are headed in the wrong direction is that signs of recovery are showing up around us: our unemployed neighbor has found a job, for-sale signs are disappearing, and people are shopping again. Nationally, housing starts are gaining steam.

But Romney has closed the gap with Obama with the first presidential debate, and the growing recovery might come just a bit too late for the president.

0 Comments | More in National | Topics: election, obama, Romney

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