Social media networks such as Facebook and Twitter and Youtube channels became part of the political communication mix during the 2008 Presidential election. How do the Obama and Romney campaigns compare as we approach November 2012?
If an election outcome rested on how well a campaign does with Twitter, then President Barack Obama’s camp would be focused not on November 2012 but January 2013. Not only is the Obama campaign out-tweeting the Mitt Romney team but the Obama tweets are being shared at a rate of 17-to-1 compared with Romney’s.

Project for Excellence in Journalism, August 2012
The Pew Project for Excellence in Journalism analyzed the digital activity of the two campaigns over a two-week period in June. The report shows that there is a “digital gap” between the presumed Republican and Democratic candidates for president, just as there was between Obama and John McCain in 2008.
The report reviews candidate activity across a mature set of digital platforms: Facebook, Twitter and YouTube plus the campaign websites. In June, the Obama campaign had a presence on nine platforms: Facebook, Flickr, Google+, Instagram, Pinterest, Spotify, Twitter (@BarackObama plus five others), Tumblr and YouTube. The Romney campaign had public accounts on five: Facebook, Flickr, Google+, Twitter and YouTube; it has subsequently added Tumblr and Spotify, according to the report.
Obama established a broad digital presence in 2008 and has maintained it throughout his presidency. Thus it is not surprising that his digital support dwarfs Romney’s.
But it is not even close, in ways that are intriguing.
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