As presidential campaigns prepare for November, attracting young voters is a priority. Is being a “cool” candidate the key to attracting this stereotypically apathetic crowd?
SEATTLE — Last week, as Lindsey Meeks reported here on UW Election Eye, the Obama campaign made it clear that reaching young voters is playing as significant a role in the 2012 campaign as it was in 2008. During a two-day college campus tour, President Barack Obama appeared on Late Night with Jimmy Fallon to “slow jam” the news. The topic was the potential interest rate increase for federal student loans. On the UNC-Chapel Hill campus, along with Fallon and The Roots, President Obama made it clear that he disagreed with the increase when he said, “Now is not the time to make school more expensive.”
The video has made the rounds on social networks; on Late Night’s Facebook page alone, it has been shared 1,961 times with 5,787 “likes.” On the show’s YouTube channel, the slow jam has over 5 million views. The campaign’s own YouTube garners plenty of views as well, with one recent video (“The Road We’ve Traveled”) surpassing the 2 million point.More