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UW Election Eye 2012

Campaign 2012 through the eyes of UW faculty and students

Topic: campaign funds

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May 17, 2012 at 6:30 AM

Gubernatorial candidates, especially Rob McKenna, spending campaign dollars out of state

Democrat Jay Inslee and Republican Rob McKenna have spent almost the same amount so far on their campaigns for governor. But differences in the way they spend just might give us a clue as to who will win in November, and how they’ll run our state.

(Graphic by Betsy Hauenstein/UW Election Eye)

Politics is a money game.  The candidate with the most cash usually wins, but in Washington state’s gubernatorial race, the two main candidates are almost neck and neck in terms of fundraising. There’s no sign that this tight race will let up before November, so what matters most is how they choose to spend that money.

Thanks to the Washington State Public Disclosure Commission (PDC), we get an idea of where the money is going.

The graphics above categorize all of the expenses listed on the PDC website for the Rob McKenna (R) and Jay Inslee (D) campaigns. The more than 1,000 expense entries for each campaign provide a glimpse into each candidate’s campaign approach.

The numbers tell two stories: one about new technologies, one about an old truism.

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