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UW Election Eye 2012

Campaign 2012 through the eyes of UW faculty and students

Topic: digital media

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September 11, 2012 at 6:45 AM

Obama team winning the digital campaign, but grassroots want more

The Democratic National Convention last week took on social media and garnered a flood of tweets. But one organizer says the Obama campaign has lost sight of its digital roots of engaging people in local participation.

The “I’m There” Flickr Project for the Democratic National Convention (Photo by Amber Cortes/ UW Election Eye)

CHARLOTTE — The Democratic National Convention was hailed by its leaders as the “most open and accessible convention in history — reaching more Americans than ever before through a diverse set of social media platforms.”

True, absolutely true. But not good enough for some.

The DNC could be found last week on a dizzying array of social media platforms — flickr, Facebook, Twitter, YouTube, Google +, Foursquare, Pinterest, and Instagram. A DNC mobile app helped delegates and media navigate the convention and broader Charlotte (though there was no platform for BlackBerry, so I couldn’t use it). There was also a website with an interactive delegate map and a livestream of the speeches every night.

In terms of social media presence, the Obama campaign is winning the race. Consider that the Republican National Convention in Tampa — where the RNC headquartered a social media “Command Center” — was the focus of over 4 million tweets during the convention — whereas the DNC was the focus of more than 5 million tweets by the second day.

But is the Obama campaign truly engaging their base through digital media? Hmmm. Interesting question.


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