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UW Election Eye 2012

Campaign 2012 through the eyes of UW faculty and students

Topic: Jimmy Fallon

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May 4, 2012 at 7:00 AM

Hooking the youth vote: does being cool matter?

As presidential campaigns prepare for November, attracting young voters is a priority. Is being a “cool” candidate the key to attracting this stereotypically apathetic crowd?

SEATTLE — Last week, as Lindsey Meeks reported here on UW Election Eye, the Obama campaign made it clear that reaching young voters is playing as significant a role in the 2012 campaign as it was in 2008. During a two-day college campus tour, President Barack Obama appeared on Late Night with Jimmy Fallon to “slow jam” the news. The topic was the potential interest rate increase for federal student loans. On the UNC-Chapel Hill campus, along with Fallon and The Roots, President Obama made it clear that he disagreed with the increase when he said, “Now is not the time to make school more expensive.”

The video has made the rounds on social networks; on Late Night’s Facebook page alone, it has been shared 1,961 times with 5,787 “likes.” On the show’s YouTube channel, the slow jam has over 5 million views. The campaign’s own YouTube garners plenty of views as well, with one recent video (“The Road We’ve Traveled”) surpassing the 2 million point.


Comments | More in National | Topics: Barack Obama, Campaign 2012, Jimmy Fallon

April 30, 2012 at 6:30 AM

Monday Eye Openers: Gingrich Steps Back; Obama Plays it Cool

Newt Gingrich

Newt Gingrich (Photo courtesy of

Gingrich Bids Campaign Adieu…Kinda
Newt Gingrich has not run the most conventional of presidential campaigns. And it seems that Newt isn’t going to be changing his ways, even as he exits the election.

In the wake of multiple primary losses last Tuesday, the Gingrich campaign did not publicly say they were stepping aside, but they did say it was “very clear” that Mitt Romney was the nominee, that Gingrich would campaign as a “citizen,” and that “we’re working out the details of our transition.” There is some talk that Gingrich will withdraw on Tuesday or Wednesday.

In the end, it looks like Newt’s campaign is neither completely dead nor remotely alive. This limbo status prompted John Marshall of Talking Points Memo to question: “Newt Of The Living Dead: Is His Zombie Campaign Finally Over?”

Is Obama Too Cool?


Comments | More in National | Topics: Barack Obama, CISPA, George W. Bush