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UW Election Eye 2012

Campaign 2012 through the eyes of UW faculty and students

Topic: Libraries Yes Campaign

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May 20, 2012 at 8:10 AM

Portland shows the library some love: ballot 26-125 renewal levy passes

Libraries Yes Campaign signs in Portland, Oregon on May 13, 2012. (Photo by A.V. Crofts/UW Election Eye)

Libraries Yes Campaign signs in Portland, Oregon on May 13, 2012. (Photo by A.V. Crofts/UW Election Eye)

The Multnomah County library ballot initiative provided an opportunity to launch a crowdsourced social media campaign that leveraged place-based networks — social networks that aggregate user visits and reviews of physical locations, such as Yelp or Foursquare — to raise awareness and build community around the library system.

PORTLAND, Ore. — With a library circulation second only to New York City, there was no doubt that the Multnomah County Library Levy Renewal (ballot initiative 26-125) would pass. This is a city that loves its libraries. (Seattle comes in at number five. Not too shabby.)

Think about that for a minute. A city of less than one million has a circulation that is second only to a city with over eight times the population. That’s c-r-a-z-y.

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