Topic: Libraries Yes Campaign
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May 20, 2012 at 8:10 AM
The Multnomah County library ballot initiative provided an opportunity to launch a crowdsourced social media campaign that leveraged place-based networks — social networks that aggregate user visits and reviews of physical locations, such as Yelp or Foursquare — to raise awareness and build community around the library system.
PORTLAND, Ore. — With a library circulation second only to New York City, there was no doubt that the Multnomah County Library Levy Renewal (ballot initiative 26-125) would pass. This is a city that loves its libraries. (Seattle comes in at number five. Not too shabby.)
Think about that for a minute. A city of less than one million has a circulation that is second only to a city with over eight times the population. That’s c-r-a-z-y.