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Women's Hoops

The latest news and analysis on college and pro women's basketball.

May 12, 2008 at 7:36 AM

New WNBA uniforms?

Seems McDonald’s is jumping into the mix, putting its logo on all 14 WNBA team’s jerseys during what will be called “WNBA Tipoff Presented by McDonald’s.” The women will help the fast food chain launch its new Southern-style chicken breakfast sandwich during the opening week of the regular season.
Players sporting logos is nothing new; overseas they are laced in them. But it’s a growing trend in America, starting with MLS soccer. And McDonald’s isn’t new to pro hoops, hosting events with the Indiana Fever and for the 2007 NBA celebrity All-Star game. Guess it’s a good sign that a major company sees a value in marketing in the WNBA. Or a cheap way to get some marketing out of rookie Candace Parker without paying her the mega bucks.

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