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January 22, 2009 at 6:50 PM

Marketing for Storm star Sue Bird?

You may see more of Storm PG Sue Bird (pictured right with ball) in the upcoming season. It’s a wonder how she’s flown under the radar marketing-wise in this area because of her appeal and looks, but it’s not lost on Chris Talbott, director of athlete marketing/management at Wasserman Media Group.
Talbott used to work for Bill Duffy’s BDA Sports, witnessing agent Lindsay Kagawa work with Phoenix star Diana Taurasi. Talbott isn’t quite sure why Bird wasn’t pushed more in the Pacific Northwest in the past, but he’s planning on doing it.
“We’re going to do a lot with Brandon Roy, Martell Webster and Sue Bird,” he said, noting that he’s looking at the Trail Blazers players to find deals that cross both Portland and Seattle to be Northwest stars along with Bird. “I go to her games and talk with her and she’s great.”
Talbott is in town for Roy’s jersey retirement ceremony prior to Washington’s game against USC tonight. Talbott seems energized and didn’t disregard the WNBA players as marketing tools, so hopefully even in this economy a deal can be found.
“You just have to keep at it,” he said.

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