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Women's Hoops

The latest news and analysis on college and pro women's basketball.

January 26, 2009 at 1:21 PM

Catch WNBA overseas players on Eurosport2

You’ll have to call your cable provider to see if you get the channel, but FIBA Europe announced today that it’ll provide games either delayed or live on Eurosport 2. The action starts on Jan. 27 with Storm stars Lauren Jackson (pictured far right by Reuters) and Sue Bird’s matchup against ZVVZ USK Prague, featuring Storm F Swin Cash.
It’s just one game a day — mostly delayed — so it’s not any more exposure than the WNBA provides. Yet, this is an interesting move by FIBA. With bigger paychecks, if owners can find a way to pay the players on time consistently and treat them a little better as a whole, they may dominate the market in talent again – and not just the elite stars. The WNBA’s long stronghold was it could give players, especially international unknowns, exposure to get overseas contracts. The players could also use the TV and print coverage to get sponsorships elsewhere, even if it was little. That could change if FIBA opens up to understand the women’s game truly has a global following.

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