Follow us:

Women's Hoops

The latest news and analysis on college and pro women's basketball.

January 26, 2009 at 12:32 PM

Marketing rolls on for WNBA star Candace Parker

Parker.jpgI’m not quite sure what the fascination is with MVP Candace Parker’s pregnancy. So many players have done it before her that the New York Times making it a massive story like it’s a novelty is almost comical. And you can’t even say it’s because Parker, the Los Angeles Sparks star, is the face of the WNBA’s marketing.
Current Storm G Sheryl Swoopes, 37, was the first player signed by the league and one of three faces in the first marketing scheme when she became pregnant at age 26. She was back six-weeks after delivering Jordan in June 1997, creating a media frenzy in Houston. Swoopes went on to help the now defunct Comets win the first of their four championships.
Because Parker (pictured far right) is a healthy 22-year-old, I’m guessing she won’t have any complications. Again, so many women have done this in a variety of sports that the new theme should be how they can bring their children to work.
And don’t think just because Parker is with child that she’ll fade into the background from the media spotlight. Sure, she may not be talking court side from hubby Sheldon Williams’ games, but she will be in a new set of ads and I’m sure we’ll see the baby bump at a NBA game soon.
I’m told the fun begins this week. Parker, who’s also the league’s Rookie of the Year, has a previously filmed McDonald’s commercial pitching the double quarter pounder with cheese (can’t we just call this a half-pounder?). Parker is probably the only that can afford those calories, however. The spot also features NBA star Dwight Howard.
She’s also linked with Gatorade and adidas, so we could see something there. But overall, sponsors are enthusiastic about the pregnancy, although there’s still no word from Pampers.

Comments

COMMENTS

No personal attacks or insults, no hate speech, no profanity. Please keep the conversation civil and help us moderate this thread by reporting any abuse. See our Commenting FAQ.



The opinions expressed in reader comments are those of the author only, and do not reflect the opinions of The Seattle Times.


The Seattle Times

The door is closed, but it's not locked.

Take a minute to subscribe and continue to enjoy The Seattle Times for as little as 99 cents a week.

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Subscriber login ►
The Seattle Times

To keep reading, you need a subscription upgrade.

We hope you have enjoyed your complimentary access. For unlimited seattletimes.com access, please upgrade your digital subscription.

Call customer service at 1.800.542.0820 for assistance with your upgrade or questions about your subscriber status.

The Seattle Times

To keep reading, you need a subscription.

We hope you have enjoyed your complimentary access. Subscribe now for unlimited access!

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Activate Subscriber Account ►