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July 9, 2009 at 5:32 PM

Sue Bird unveiling new Nike sneakers tonight

Storm G Sue Bird is joining other athletes who are supporting LIVESTRONG and cancer awareness this summer.
As Lance Armstrong rides again at the Tour de France, Bird will wear a special beaming yellow LIVESTRONG Nike Zoom Soldier III tonight as the Storm faces the Sacramento Monarchs at KeyArena to raise global cancer awareness.
Bird’s efforts are part of an integrated media and grassroots campaign featuring Armstrong, world-class athletes, celebrities and survivors, in a call-to-action to join the global fight against cancer.
The campaign, “It’s About You,” includes a TV commercial and a collection of digital short films — including one featuring Bird — featuring inspirational cancer stories, new social networking elements to help ignite a groundswell of support to fight cancer, and dozens of LIVESTRONG city and sporting event moments across the United States and in France.
Here’s a link to the 56-second video, partly filmed while Bird was training with Team USA Olympic team.
I’ll have more from Bird after the game.

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