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May 13, 2010 at 8:08 AM

Storm announces TV deal

The Storm announced their television deal, linking with former partner KONG TV and Universal Sports to air six games this season. The action starts with the season opener vs. Los Angeles on Sunday at 6 p.m. Dick Fain and Adia Barnes are the Storm’s broadcast team for both television and radio (Sandusky Radio’s KKNW 1150 AM).
When the franchise began in 2000, six games were aired on KONG TV 6/16. Last season the Storm had games on FSN, but efforts to air more often conflicted with scheduling for the Mariners, which draws much higher ratings.
“As the number one rated station in Western Washington, we are thrilled to be working with KING 5 to broadcast on KONG and Universal Sports,” Storm CEO Karen Bryant said. “We look forward to bringing the excitement of Storm basketball to the entire Puget Sound region.”
The team will also have Storm TV, which will provide behind-the-scenes broadcasts of the players, showcasing the community depth of the franchise. You can read the full press release below:

SEATTLE – The Seattle Storm announced today that it will partner with KING 5 to broadcast Storm Basketball during the 2010 season. Six games this season will air on KONG TV and Universal Sports, beginning with the season opener vs. Los Angeles on May 16 on KONG TV at 6:00 p.m.
“As the number one rated station in Western Washington, we are thrilled to be working with KING 5 to broadcast on KONG and Universal Sports,” said Karen Bryant, Storm CEO. “We look forward to bringing the excitement of Storm basketball to the entire Puget Sound region.”
“Our goal at KING 5 is to bring the stories of our community home and this is a wonderful opportunity to do just that,” said Pat Costello, Vice President and Station Manager of KING Broadcasting. “Go Storm!”
The broadcast package includes marquee matchups against the 2009 WNBA champions, Phoenix; Los Angeles; Minnesota and Tulsa.
Storm TV
Unique to franchise broadcast history, the Storm will spearhead all production and content management of the broadcasts. Led by Bill Kaczaraba, former vice president of content at FOX Sports Net Northwest and owner of First Team Media, Storm TV will allow the organization the opportunity to bring great basketball to the Northwest and expose fans to behind-the-scenes features showcasing the community depth of the franchise.
Dick Fain and Adia Barnes headline the Storm’s broadcast team for both television and radio (Sandusky Radio’s KKNW 1150 AM). Fain, a Seattle radio veteran who has also served as a Storm sideline reporter, play-by-play announcer and color analyst, will again handle the play-by-play duties. Barnes, a former Storm forward who played on the 2004 WNBA championship team, will provide color analysis.
The Seattle Storm begins its 11th season with back-to-back home televised games Sunday, May 16 vs. Los Angeles and Wednesday, May 19 vs. Minnesota.
About Seattle Storm
The Seattle Storm celebrated its 10th anniversary in 2009 and is one of the premier teams in the WNBA, the most successful women’s professional team sports league in the world. The Storm won the 2004 WNBA Championship and is led by two-time WNBA Most Valuable Player and seven-time WNBA All-Star Lauren Jackson and six-time WNBA All-Star Sue Bird. The Storm, a league leader in attendance, has an avid fan base and plays an active role in promoting literacy, health and fitness, and support for women and youth basketball in local communities.
About Belo Corp.
KING 5 is part of Belo Corp. (BLC), one of the nation’s largest pure-play, publicly-traded television companies, that owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. Belo stations rank first or second in nearly all of their local markets. Additional information is available at www.belo.com or by contacting Rick Swanson, Director of Programming at 206-448-5555.

2010 HOME TELEVISION SCHEDULE
Date Day/Opponent/Time Station
Sunday May 16 vs. Los Angeles Sparks 6 p.m. KONG
Wednesday May 19 Minnesota Lynx 7 p.m. Universal
Sunday June 6 vs. Phoenix Mercury 6 p.m. KONG
Friday June 11 Los Angeles Sparks 7 p.m. KONG
Sunday July 25 vs. Tulsa Shock 6 p.m. KONG
Saturday Aug. 21 Los Angeles Sparks 7 p.m. KONG

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