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August 26, 2014 at 11:39 AM

WNBA star Swin Cash part of historic all-female sports show


Swin Cash PHOTO: Paul A. Hebert/Getty Images North America

USA Basketball released its official training-camp roster on Monday and a big name was curiously not included, three-time WNBA champion Swin Cash. But Cash said she retired from the national team after the London Olympics, winning her second gold medal.

And on Tuesday, Cash was part of a bigger press release.

CBS officially announced it will launch the first-ever, all-female national weekly sports show. “We Need to Talk” will debut on Sept. 30 at 7pm PT on CBS Sports Network. It should run every Tuesday thereafter.

The title is unsettling. Those four words are the most dreaded to hear in any relationship. But it’s about time the women who’ve been tucked on the sideline or squeezed in between two men debating about sports finally get their say. Perhaps that’s the meaning behind the show title? We do need to talk and do have a valid opinion on everything sports.

ESPN was met with a lot of flack with a “separate but equal” approach to female-centric sports coverage that still hasn’t been reached on its ESPNW website. CBS hopes to be a different spin since it’s simply women talking about sports, which many more of us do competently everyday. In the words of Becky Hammon, when it comes to things of the mind, men are no more capable than women.

“We Need To Talk” is billed as bringing together the most accomplished women to share their knowledge and opinions by offering a unique perspective on the entire sports landscape — not just women’s sports. The already reputable CBS women’s crew (and perhaps a few stolen from ESPN and Fox’s great female bunch) will be joined by the likes of former women TV and radio personalities, team executives, and former and current athletes.

That’s where Cash enters the fold.

“As a passionate sports fan, as well as an athlete, I’m excited to be a part of (the program),” Cash said in a released statement. “Especially at a time when the influence of women in sports has evolved to where it is today.”

Cash, who’s also recently engaged, just completed the worst season of her 13-year WNBA career. After leading Chicago to the franchise’s first postseason appearance in 2013, she signed with Atlanta and was traded midseason to New York. The Liberty (15-19) failed to advance to the postseason, Cash averaging 4.5 points in an averaged 16.2 minutes off the bench.

While her playing career may be in limbo, Cash assured me she doesn’t plan on retiring from the WNBA. “(I) would never end my career the way this season played out,” she responded in a direct message via Twitter. Cash, 34, has long started to build a career off the court.

As Cash helped Seattle win its 2010 WNBA championship, she made TV appearances talking about the NBA, Olympics and recently was a guest on MSNBC’s Melissa Harris-Perry show discussing college athletes unionizing.

At the WNBA All-Star game in July, Cash hosted a roundtable with Diana Taurasi (Phoenix), Maya Moore (Minnesota), Candace Parker (Los Angeles), and Tamika Catchings (Indiana) that was well received.

Cash joins WNBA legend Lisa Leslie as athletes from the league who’ll be part of CBS’ ground-breaking show.

In a recent Twitter discussion with some of my followers, the point was made that women’s sports fans can no longer gripe about their sports not being covered considering all of the platforms that shed a light on the niche college and pro leagues. I’m looking forward to seeing if “We Need To Talk” also gives women in sports a needed voice.

Here’s Cash’s roundtable from the WNBA All-Star game:

Here’s more about “We Need To Talk” from CBS:


“We Need To Talk” Debuts Tuesday, Sept. 30 on CBS Sports Network in Primetime at 10:00 PM, ET

CBS Sports will launch WE NEED TO TALK, the first-ever all-female national weekly sports show, airing in primetime beginning Tuesday, Sept. 30 (10:00-11:00 PM, ET) on CBS Sports Network. The announcement was made today by Sean McManus, Chairman, CBS Sports, and David Berson, President, CBS Sports.

            Featuring CBS Sports’ deep roster of talented female journalists, including those who serve in various high-profile roles at the CBS Corporation such as lead reporters on THE NFL ON CBS and SEC ON CBS, pregame analysts and radio hosts, WE NEED TO TALK brings together these most accomplished women to share their knowledge and opinions by offering a unique perspective of the sports landscape. The CBS crew will be joined by other prominent women from the sports world, including former and current athletes, television and radio personalities, league and team executives, and top news and sports journalists from around the country. 

“This is a very proud moment for all of us at CBS Sports,” said McManus. “A sports show featuring all women is long overdue, and we are thrilled to be able to make television history this fall with the national launch of WE NEED TO TALK.”

“From the moment news of the show spread, the reaction we’ve received has been nothing short of amazing,” said Berson. “We’ve been inundated with notes from women across the industry requesting to join the extraordinary women at CBS Sports to create a fun, unique and informative show for all sports fans.”

Each week, the WE NEED TO TALK panel will feature a core of CBS Sports announcers including Lesley Visser, the highly acclaimed Pro Football Hall of Fame sportscaster in her 40th year covering sports and a trailblazer for women in the industry; Amy Trask, the first female CEO in the National Football League and a contributor for CBS Sports Network’s THAT OTHER PREGAME SHOW; Tracy Wolfson, lead reporter for CBS’s NFL and NCAA Tournament coverage; CBS Sports Radio host and veteran television broadcaster Dana Jacobson; and Allie LaForce, lead reporter for the SEC ON CBS.

WE NEED TO TALK also will include multi-Emmy award-winning journalist Andrea Kremer, Chief Correspondent for NFL Network and Correspondent for HBO Sports; Laila Ali, four-time boxing world champion and daughter of legend Muhammad Ali; four-time Olympic gold medalist and two-time WNBA champion Lisa Leslie; 12-time Olympic medalist Dara Torres; two-time Olympic gold medalist and three-time WNBA champion Swin Cash; four-time Olympic medalist and veteran sports reporter Summer Sanders; and former professional tennis player and First Vice President of the USTA Katrina Adams.

The show will feature high-profile men and women from the sports, news and entertainment worlds. CBS THIS MORNING co-hosts Norah O’Donnell and Gayle King‎ will appear as guests. Additional guests will be announced as the season progresses.

WE NEED TO TALK will be led by Emmy Award-winning Coordinating Producers Emilie Deutsch and Suzanne Smith, the only woman currently producing or directing NFL games. Amy Salmanson and Julie Keryc will produce with Smith directing.

“This is nothing less than a cultural pivot point,” said Visser. “There are many shows have a woman on, but not one that has a table filled with women. “When I started covering sports in 1974, the credentials often said, ‘No Women or Children in the Press Box.’ Forty years later, we are accepted as members of the media, assistant coaches (San Antonio Spurs), college officials and executives.  We have learned to love sports the same way boys and men do – not all of them played the game either. I’m proud to play for CBS.”

“With so many women already working in prominent roles across CBS Sports, it’s a privilege to be a part of this unique project, bringing all their talents and experiences together under one show,” said Smith. “We have an opportunity here to have some of the most knowledgeable and passionate people in our business talk sports, offer opinions and have some fun.”

            Each week the show will feature a rotating group of female panelists from within the CBS Corporation and beyond, discussing all the hot topics and the latest news from across the sports landscape including the NFL, MLB, college football and basketball, NBA, NHL, golf, tennis, auto racing and much more.

Comments | More in Olympics, TV Alert, Video, WNBA | Topics: Swin Cash


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